Additional Resources:
Does the Media Make a Difference?

Here are some additional resources to help you learn more about the media and its positive and negative influences on health behavior in young people.

Here are websites that focus on how media can act as a protective factor in preventing drug use.

  • National Social Norms Institute

    Social Norms Marketing is being successfully used across the country in statewide campaigns, colleges, high schools and with other populations to communicate true, positive norms and reduce at-risk behaviors.

  • National Youth Anti-Drug Media Campaign

    The National Youth Anti-Drug Media Campaign is a multi-dimensional effort designed to educate and empower youth to reject illicit drugs. The campaign uses a variety of media to reach parents and youth, including TV ads, school-based educational materials, campaign Web sites, and parenting skills brochures. The Campaign's messages reach Americans wherever they live, work, learn, and play.

  • Students Against Destructive Decisions (SADD)

    General information on international prevention program for college, junior, and senior high school students. Publications provided. SADD provides students with the best prevention and intervention tools possible to deal with the issues of underage drinking, drunk driving, drug abuse, and other destructive decisions.

  • Parents. The Anti-Drug

    Designed to help parents keep their teenagers drug-free. Information on alcohol, marijuana, club drugs and drugs of abuse is provided as well as advice on how to approach and speak to teenagers about drug use; includes links to information in various languages including: Spanish, Chinese, Filipino, Korean and Vietnamese.

  • World Health Organization Tobacco Free Initiative (TFI)

    Tobacco is the second major cause of death in the world. It is currently responsible for the death of one in ten adults worldwide (about 5 million deaths each year). If current smoking patterns continue, it will cause some 10 million deaths each year by 2020. Half the people that smoke today -that is about 650 million people- will eventually be killed by tobacco.