Types of Media:

Media is a strong social and cultural influence

Listed over the next few pages are the most common types of media used to advertise alcohol, tobacco and other drugs and a brief description of each.


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Youth who watch television can be exposed to alcohol - and in some countries cigarette - advertising, that may occur at all times of the day and evening. Regardless of the network or time of day, advertisements and programs containing promotion of drugs and drug use are common. Remember, youth who watch people smoking on television are strongly influenced by these images and are more likely to start smoking.

Prevention-Smart launched for initial evaluation on June 26th 2009. If you have any comments or feedback, please email us via the contact form.